8 fintech campaigns that prove gaming isn’t just for awareness
How Visa, Alipay & Citibank Are Winning Gen Z Through Gaming
This early-access report breaks down 8 campaigns (Visa, Mastercard, Citibank...) showing how leading fintech brands are using gaming to drive:
– 17+ minute branded engagement
– 31%+ brand attribution lift
– 3M+ reward redemptions in 24 hours
– 30%+ lower CPM vs paid social
Designed for B2C marketing, digital, and brand teams planning 2025 campaigns.
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What’s Inside?
8 real-world campaign breakdowns from Visa, Alipay, Citibank, Mastercard & DBS
Data-backed insights on engagement, trust, and performance
Strategic ideas you can apply — beyond esports or banner ads
Early access before it’s released more broadly
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